Introduction to Marketing Training:  




A comprehensive awareness of marketing principles is useful for anyone keen to create and maintain customer relationships. This course covers the theory and practice of marketing, and includes practical examples and exercises to aid understanding.


None – No pre course work is required

Course Outline:

Following this course, delegates will be equipped to assess the marketing process in their organisation, understand how their products are positioned, and work more effectively with suppliers and agencies.

Course Content:

Topics covered in this marketing course are:

  • What marketing really means and how it can benefit your organisation
  • How to conduct an audit using tried and tested analytical tools
  • When and how to use marketing research
  • How to decide on your growth strategy
  • How to segment your customers for effective returns
  • Targeting your segments with the right products and services
  • Identifying the elements of the marketing mix-Product, Price, Place and Promotion
  • Using different types of promotional techniques
  • Managing the customer database
  • Branding and re branding
  • Identifying the elements of the extended marketing mix-People, Process and Physical
  • evidence
  • The difference between marketing products and services
  • How to measuring the effectiveness of marketing

Learning Outcomes: 

By the end of this course delegates will be able to:

  • Understand the basics of marketing
  • Develop a growth strategy / marketing plan
  • Create the right marketing mix
  • Use promotional techniques
  • Measure the effectiveness of the campaigns

 1 Day

No of Delegates: – The Total Number of delegates that can sit this is course is a maximum of 12 to uphold the quality of our training and to ensure the course is properly embedded to achieve the companies / individual goals. 

Prices –£849 (ex VAT) Per day for up to 12 delegates trained onsite

(An additional charge for travel will be applied at 40p per mile from Sequence HQ to your premises)