Advanced Sales Training :  




The course is designed for senior sales professionals, sales leaders, senior account managers and all individuals who are required to operate at a high level within the sales function.


Delegates must have telesales, Account management or field sales experience.

Course Outline:

The aim of the course is to provide the systems and tools to build a credible and coherent sales strategy. Delegates will learn how to accurately analyse their marketplace, to anticipate future sales performance, to set appropriate goals and position them self appropriately in a competitive marketplace. Delegates will leave the course confident in their ability to create and communicate a clear strategy for all stakeholders in the sales department.

Course Content:

  • Analysing your current situation - developing analytical skills
  • The language and process of strategic planning
  • Identifying and understanding buying practices and how organisations select suppliers
  • Evaluating your organisation's unique business value and ability to respond to customer requirements
  • Supporting your customers and adding value through your products and services
  • Undertaking competitor and market analysis and understanding competitive positioning
  • Using forecasting techniques to predict future sales trends
  • Setting, monitoring and measuring sales targets and objectives
  • Understanding strategic options to develop and win new accounts
  • Tactical choices - how to turn your strategy into plans and your plans into performance

Learning Outcomes: 

By the end of this course you will be able to:

  • The skills to conduct a strategic analysis of your business
  • The ability to collect and use information to develop a sales forecast
  • Accurate target setting based on value and volume measures
  • An understanding of your strategic options and how to position yourselves favourably as the "obvious choice"
  • An understanding of how customer perceptions affect your competitive position
  • A dynamic customer accounts plan
  • Enhance opportunities to achieve preferred supplier status with your chosen customers

Duration: 2 Days

No of Delegates: – The Total Number of delegates that can sit this is course is a maximum of 12 to uphold the quality of our training and to ensure the course is properly embedded to achieve the companies / individual goals. 

Prices –£849 (ex VAT) Per day for up to 12 delegates trained onsite

(An additional charge for travel will be applied at 40p per mile from Sequence HQ to your premises)